JK Tyres

Created entirely in CGI, this visual reimagines the road as the tyre itself—an impossible yet intuitive metaphor for control. Produced by Myoo in collaboration with Contract Advertising, the film leverages advanced CGI tools to seamlessly blend product realism with cinematic landscapes. Every curve, surface, and transition is digitally built to spotlight JK Tyre Vectra’s X-Handling Technology and its promise of total control across every turn.