7UP India – Liquid Energy in Motion

Colliding the physical with the digital world.

This CGI campaign for 7UP India, created in collaboration with BBDO India, was a technical and visual feat. Every splash, drop, and slice was crafted entirely in 3D — no photography involved. Our studio brought the refreshing zest of lemon and the dynamic fizz of 7UP to life through detailed liquid simulations that perfectly interact with the bottles and environment.